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INTERVIEW

 

TZE CHUN

Founder of UPRISE ART


Tze Chun at PULSE Art Fair 2018

Tze Chun at PULSE Art Fair 2018

Please give us a brief history of yourself and your gallery.

I’m the founder of Uprise Art, a digital-first art gallery based in New York that launched in 2011. We feature contemporary emerging artists and present their works online and offline at art fairs and exhibitions. Our team of in-house art advisors help collectors and companies find the perfect artwork for the spaces where they live and work.

Can you tell us about some of the artists that you’ve brought to PULSE over the years and why you decided to present them at our fair?

Between PULSE Miami Beach and PULSE New York, we have exhibited at eight editions of PULSE. Last year we presented painter Aschely Vaughan Cone and photographer Martina Lang - they each created series that negotiated space and color, and we found some aspects of the individual works made for an interesting inspection: thresholds, entry and obstruction, patterns overlaid and intersecting, and acts of veiling and consolidation.

The previous year, we exhibited works by Senem Oezdogan and Aliza Morrell. Both painters were (and continue to be) motivated by a rigorous, hard-won approach to painting, leading to two distinct bodies of work that featured the juxtaposition of what the eye sees and what the mind already knows.

Ben Skinner, “No Future Plans”, 2016 | Uprise Art at PULSE 2016

Ben Skinner, “No Future Plans”, 2016 | Uprise Art at PULSE 2016

What makes PULSE special compared to other fairs?

We've found that the collectors who attend PULSE are diverse, engaged and inquisitive. Each edition of the fair introduces us to hundreds of new collectors, yet there are dedicated visitors who return year after year and have become close followers of our gallery.

Uprise Art focuses on being digital-first, rather than having a fixed brick and mortar space, so we value opportunities to exhibit offline and meet collectors in-person. We show at a number of fairs throughout the year, which we consider tests for new markets and new ideas, whereas PULSE is always guaranteed to be a successful fair that makes an impression on collectors.

In addition to the curation of each booth, PULSE pays attention to the visitor experience by experimenting with different programs and projects, such as solo and two-person "Conversations" booths. Six of our eight Pulse programs have been two artist presentations, and the structure highlights untold stories between artists and spark conversation with visitors.

Are there any topics in the contemporary art discourse and the art market that are of particular interest to you right now? Any trends you see coming?

Eight years ago, we were one of the first galleries to focus on the online experience. Since then, there have been ebbs and flows with regard to activity in the online art space, but recently there seems to be a renewed interest in art tech, specifically augmented reality, 3-D printed artwork editions, and platforms for discovery.

Uprise Art Booth at PULSE Art Fair 2018

Uprise Art Booth at PULSE Art Fair 2018

At Uprise Art, the digital experience is an important one, and complements the trust and relationships we have with artists and collectors. We’ve always provided information and transparency online, and balanced this with offline programming, art advisory services, and the Uprise Art Loft in NYC, where collectors can see works in person.

What’s coming up next for your gallery?

We’re currently preparing for an exhibition for artists Christina Watka and Katrine Hildebrandt-Hussey in San Francisco this August. Both artists have extensive experience with large-scale installation work and utilizing found and natural materials, and are also long-time friends. 

 


Don't miss out on your chance to apply to be a part of PULSE!

Exhibitors are eligible to participate in PULSE Prize, Projects and Play by applying either with a solo artist or a survey.