CRISTINA SALMSATRELLI | DIRECTOR
Dedicated to implementing her dynamic and innovative perspective, Cristina Salmastrelli brings 13 years of art fair administration to the internationally recognized brand of PULSE. Since 2011, Cristina has been with Ramsay Fairs, the parent company to PULSE, and was named the US Regional Managing Director in 2016.
Over the past decade, she has amassed an extensive catalogue of fairs, having worked at the ADAA Art Show and The Outsider Art Fair, while also directing IFPDA’s Print Fair for a number of years. As you can see, Cristina believes that fairs are truly at the heart of the contemporary art world.
Salmastrelli has been on the board of The Art Therapy Project since 2016 and is committed to its mission of helping trauma survivors heal using creative processes, through free and guided art therapy sessions. Cristina completed her Masters in Museum Studies at New York University after receiving a Bachelor of Arts in Art History and History from Colgate University. She currently resides in Brooklyn with her husband and son.
ELIZABETH BOYLE | ASSOCIATE DIRECTOR
Elizabeth has been working with Ramsay Fairs since 2013 and has been handling exhibitor relations and logistics for PULSE since 2017. She has an extensive background in fair management, including pre-fair and onsite operations, marketing and finance. Elizabeth earned her BA in Art History and is in the process of completing a Masters degree in Arts Administration.
VERONICA PETTY | COMMUNICATIONS MANAGER
Veronica oversees Marketing and Communications for all US Ramsay Fairs. With almost a decade working in marketing, she demonstrates a passion for event planning, media relations and the arts. After completing a BA in Media Studies from CUNY Hunter College and an MA in Cultural and Creative Industries from King’s College London, she spent over 6 years living in London and Brighton, UK, and has been back in Brooklyn since 2017.
ALICE ZAVELSKY | CONTENT and communications coordinator
Alice joined the Marketing and Communications team at Ramsay Fairs in 2019. Her background in gallery management and experience in logistics and operations make her uniquely poised for the US Content and Communications Coordinator role. Alice received her BA in Art History from Carleton College in Minnesota and now lives in Brooklyn with a former rugby teammate and their sourdough starter, Jos.